Instant Insights Report

Ársfundur Samtaka ferðaþjónustunnar

From 21 March 2025 - 20 March 2026
Mention Streams:
C&W Intelligence: SAF
SAF: Jóhannes Þór Skulason
SAF: Stjórn: Pétur Óskarsson
and 76 more
Online
Influencer Social
Podcast
Compiled for Cohn & Wolfe Iceland on 20 March 2026, 12:26pm
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Coverage by Media Type

The volume breakdown by Media Type was:

Share of Voice

The Share of Voice between the analysed Mention Streams was as follows:
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Coverage by Media Type

The volume breakdown by Media Type was:

Share of Voice

The Share of Voice between the analysed Mention Streams was as follows:
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Coverage by Media Type

The volume breakdown by Media Type was:

Share of Voice

The Share of Voice between the analysed Mention Streams was as follows:
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Coverage by Media Type

The volume breakdown by Media Type was:

Share of Voice

The Share of Voice between the analysed Mention Streams was as follows:
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Coverage by Media Type

The volume breakdown by Media Type was:

Share of Voice

The Share of Voice between the analysed Mention Streams was as follows:
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Coverage by Media Type

The volume breakdown by Media Type was:

Share of Voice

The Share of Voice between the analysed Mention Streams was as follows:
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Coverage by Media Type

The volume breakdown by Media Type was:

Share of Voice

The Share of Voice between the analysed Mention Streams was as follows:
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Leading Media Outlets

Top Print, Online, TV, Radio sources and programs ranked by volume of mentions.

Sentiment

Percentage of positive, trending positive, neutral, trending negative and negative coverage as rated by a third party.
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Leading Media Outlets

Top Print, Online, TV, Radio sources and programs ranked by volume of mentions.

Sentiment

Percentage of positive, trending positive, neutral, trending negative and negative coverage as rated by a third party.
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Leading Media Outlets

Top Print, Online, TV, Radio sources and programs ranked by volume of mentions.

Sentiment

Percentage of positive, trending positive, neutral, trending negative and negative coverage as rated by a third party.
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Leading Media Outlets

Top Print, Online, TV, Radio sources and programs ranked by volume of mentions.

Sentiment

Percentage of positive, trending positive, neutral, trending negative and negative coverage as rated by a third party.
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Leading Media Outlets

Top Print, Online, TV, Radio sources and programs ranked by volume of mentions.

Sentiment

Percentage of positive, trending positive, neutral, trending negative and negative coverage as rated by a third party.
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Leading Media Outlets

Top Print, Online, TV, Radio sources and programs ranked by volume of mentions.

Sentiment

Percentage of positive, trending positive, neutral, trending negative and negative coverage as rated by a third party.
From 21 March 2025 - 20 March 2026
Online
Influencer Social
Podcast

Key Insights

Samantekt vef umfjöllunar fyrir Samtök ferðaþjónustunnar: 365 dagar

Leading Media Outlets

Top Print, Online, TV, Radio sources and programs ranked by volume of mentions.

Sentiment

Percentage of positive, trending positive, neutral, trending negative and negative coverage as rated by a third party.

Coverage Volume Timeline

From 21 March 2025 - 20 March 2026
A breakdown of mentions by media type displayed over the selected coverage period.
C&W Intelligence: SAF

Coverage Volume Timeline

From 21 March 2025 - 20 March 2026
A breakdown of mentions by media type displayed over the selected coverage period.
SAF: Jóhannes Þór Skulason

Coverage Volume Timeline

From 21 March 2025 - 20 March 2026
A breakdown of mentions by media type displayed over the selected coverage period.
SAF: Stjórn: Pétur Óskarsson

Share of Voice - Total Mentions

From 21 March 2025 - 20 March 2026
A comparison of Mention Streams by volume.
Share of Voice - Total Mentions

Share of Voice - Total Mentions

From 21 March 2025 - 20 March 2026
A comparison of Mention Streams by volume.
Share of Voice - Total Mentions

Share of Voice - Total Mentions

From 21 March 2025 - 20 March 2026
A comparison of Mention Streams by volume.
Share of Voice - Total Mentions

Share of Voice - Total Mentions

From 21 March 2025 - 20 March 2026
A comparison of Mention Streams by volume.
Share of Voice - Total Mentions

Share of Voice - Total Mentions

From 21 March 2025 - 20 March 2026
A comparison of Mention Streams by volume.
Share of Voice - Total Mentions

Share of Voice - Total Mentions

From 21 March 2025 - 20 March 2026
A comparison of Mention Streams by volume.
Share of Voice - Total Mentions

Share of Voice - Total Mentions

From 21 March 2025 - 20 March 2026
A comparison of Mention Streams by volume.
Share of Voice - Total Mentions

Share of Voice - Total Mentions

From 21 March 2025 - 20 March 2026
A comparison of Mention Streams by volume.
Share of Voice - Total Mentions

Share of Voice Timeline - Total Mentions

From 21 March 2025 - 20 March 2026
A comparison of Mention Streams by volume, over the selected coverage period.
Share of Voice Timeline - Total Mentions

Sentiment Timeline

From 21 March 2025 - 20 March 2026
Hourly or Daily mentions, broken down by 3 sentiment ratings. 'Trending' ratings have been merged with Positive and Negative ratings respectively.
C&W Intelligence: SAF

React Score Timeline

From 21 March 2025 - 20 March 2026
Average React Scores over the selected period of time including Overall React Score, Harm, Controversy, Spam, and Emotionality as calculated by our AI machine learning models.
C&W Intelligence: SAF

Mention Benchmark Timeline

From 21 March 2025 - 20 March 2026
Compare the current period's volume to the previous period's volume.
C&W Intelligence: SAF

Total Social Shares

From 21 March 2025 - 20 March 2026
Shows the cumulative number of social shares for any given campaign, keyword, or timeframe.
C&W Intelligence: SAF

Coverage by Media Type

Mentions by Platform

From 21 March 2025 - 20 March 2026
Total mentions by media type over the selected coverage period.
From 21 March 2025 - 20 March 2026
Total social mentions for a time period, broken down by social platform.
C&W Intelligence: SAF
SAF

Leading Online Sources

Leading Online Journalists

From 21 March 2025 - 20 March 2026
Top 10 Online sources ranked by volume of mentions.
From 21 March 2025 - 20 March 2026
Top 10 Online journalists ranked by volume of content published.
C&W Intelligence: SAF
C&W Intelligence: SAF

Themes

Leading Hashtags

From 21 March 2025 - 20 March 2026
The most frequently mentioned keywords found within the Mention Stream. Font size indicates the frequency of the keyword by volume.
From 21 March 2025 - 20 March 2026
Display up to 30 hashtags based on their frequency across all Bluesky, Facebook, Instagram, Instagram, LinkedIn, LinkedIn, Reddit, Reddit, TikTok, TikTok, Twitter, and Youtube mentions for a selected social stream.
C&W Intelligence: SAF
SAF

Leading Organisations

Geographic Spread by Region (Map)

From 21 March 2025 - 20 March 2026
The most frequently mentioned organisations found within the Mention Stream. Font size indicates the frequency of the keyword by volume.
From 21 March 2025 - 20 March 2026
Displays content based on the location of each source within a region. Circle size indicates the volume of coverage within each region.
C&W Intelligence: SAF
C&W Intelligence: SAF

Geographic Spread by Region (Chart)

Potential Audience Reach

From 21 March 2025 - 20 March 2026
Bar chart indicates the volume of coverage within each region.
From 21 March 2025 - 20 March 2026
A cumulative Potential Audience Reach figure by media type across the selected timeframe. This chart uses a calculation which takes into account source duplication to provide a more accurate cumulative figure.
C&W Intelligence: SAF
C&W Intelligence: SAF

Total Audience Reach

Coverage Volume & Potential Audience Reach (Table)

From 21 March 2025 - 20 March 2026
The total aggregated sum of Potential Audience Reach figures for all items across each media type.
From 21 March 2025 - 20 March 2026
A breakdown of mentions by media type with cumulative potential audience over the selected coverage period.
C&W Intelligence: SAF
C&W Intelligence: SAF

Advertising Value Equivalency

Sentiment

From 21 March 2025 - 20 March 2026
Cumulative Advertising Value Equivalency by media type for the selected coverage period.
From 21 March 2025 - 20 March 2026
Total social mentions for a time period, broken down by 5 sentiment ratings.
C&W Intelligence: SAF
C&W Intelligence: SAF

Sentiment Benchmark

Domain Authority

From 21 March 2025 - 20 March 2026
Percentage of negative, trending negative, neutral, trending positive and positive coverage, across earned and social streams.
From 21 March 2025 - 20 March 2026
A breakdown of Online coverage using Domain Authority scores out of 100. Domain Authority is provided by Moz.
Sentiment Benchmark
C&W Intelligence: SAF

Key Messages

Top Articles

From 21 March 2025 - 20 March 2026
Distribution of specific terms within your coverage.
From 21 March 2025 - 20 March 2026
Top Articles by Advertising Value Equivalency or Potential Audience Reach.
C&W Intelligence: SAF
C&W Intelligence: SAF

Top Articles Continued

Desktop vs Mobile Readership

From 21 March 2025 - 20 March 2026
Top Articles by Advertising Value Equivalency or Potential Audience Reach.
From 21 March 2025 - 20 March 2026
A breakdown of desktop and mobile readership of online coverage.
C&W Intelligence: SAF
C&W Intelligence: SAF

Emoji Count

Top Facebook Posts

From 21 March 2025 - 20 March 2026
Display up to 7 emojis that appeared the most across all mentions for a selected social stream.
From 21 March 2025 - 20 March 2026
Display up to 7 posts which have the highest total engagement (likes + comments + shares).
SAF
SAF

Top Facebook Pages

Mention Stream Insights Summary

From 21 March 2025 - 20 March 2026
Facebook Pages with the most page likes that appeared in a selected Social Stream.
From 21 March 2025 - 20 March 2026
An insight summary of new mentions in your selected Mention Stream over the selected timeframe.
SAF
C&W Intelligence: SAF

Social Insights Summary

Facebook Engagement Metric

From 21 March 2025 - 20 March 2026
An insight summary of new mentions in your selected Social Stream over the selected timeframe.
From 21 March 2025 - 20 March 2026
Facebook reactions breakdown over the selected period, showing total likes, love, haha, wow, sad, and angry counts for online coverage.
SAF
C&W Intelligence: SAF